Jan 25, 2018
Affiliate marketing is an often overlooked marketing channel. Even though it can be one of the most cost-effective when it comes to driving sales or leads.
It is one of the only marketing channels where you pay on a per sale basis, not per click. This makes it very profitable.
Sound too good to be true?
Like all things...
Jan 13, 2018
Welcome to 2018 and for our first podcast of the year, I’m looking at some of the important updates we are going to see from the leading platforms.
The key players make many changes through the year, but some of those to come are likely to have the biggest impact on your business.
We have changes from Google which...
Oct 7, 2017
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker, US department store merchant (1838 - 1922).
For many years we believed online marketing went a long way to counter this statement. To some degree we were right.
In a much simpler environment, before...
Sep 8, 2017
Online consumption of video has seen a rapid growth in the past few years. As mobile becomes the go to device for browsing the web, video becomes the platform’s default content. So moving images are becoming ubiquitous amongst consumers.
As marketers we are always fighting for our audiences attention. Competing in a...
Jun 24, 2017
On this week’s show Rob Tyson, former co-host, pays us a visit. Rob has been working on some new projects and gives us some insight into the future of online course and information products.
Rob has 12 years experience of running online course and membership websites. In this time the landscape has seen some big...