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The Click & Convert Podcast

Mar 10, 2018

2018 has been a year for regulatory change with MiFID 2, PSD2 and now the wiser impacting introduction of the General Data Protection Regulation (GDPR) on the 25th May.

 

Data protection and privacy regulations have existed in law for many years, but GDPR seeks to formalise and strengthen some of the existing...


Jan 28, 2017

This week’s podcast is about Google Analytics and Goals. Many of us use Google’s free analytics tool, but do we really get the most out of it? To help your business make better decisions based on real data, you need actionable insight.

Using Goals within Google Analytics can do just that.


Dec 17, 2016

On this week’s show we get into the importance of selecting a niche for your business. Focusing your efforts on a particular market sector or becoming a product specialist has many advantages.

Just for clarity targeting SMEs is not a niche!

We identify what could be good niches to explore and the process of selecting...


Jun 18, 2016

In the newly named Click and Convert podcast, Sean and Rob  reveal one simple pricing ‘trick’ that can boost your revenue by 30% or more.

Business owners typically set their prices in the following ways:

  1. Guessing
  2. Look at the competition
  3. Cost plus margin

None of these are ideal, and even then we fail to increase...


Apr 30, 2016

This week Rob Tyson speaks with Joshua Millage Co-Founder of Lifter LMS, a free, open source ‘learning management system’ plugin for WordPress aimed at people who want to sell online courses – AND make them ‘sticky’.

  • The best way for someone with expertise, who’s new to online courses, to get started
  • The...