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The Click & Convert Podcast

Dec 8, 2017

Why does one website perform better than another in the search results? How can I ensure your website stands the best chance of ranking for your chosen target phrases?

These are the questions anyone involved with search engine optimisation is always being asked. The issue is that the answer is never...


Nov 19, 2017

Have you ever wondered why your Facebook ads don’t give you a return on investment? Yet other people are always raving about their success with them.

Or do you continually see competitors bidding on generic terms on Google AdWords in your industry and wonder how they afford to do it?

Rather than placing ads in front...


Nov 4, 2017

There are a few different approaches to search engine optimisation, dependant on your objective.

It goes without saying that the first stage is always to carry out an SEO Site Audit. You need to maximise your advantage and having a search friendly website is critical.

If your objective is to drive organic traffic to...


Oct 21, 2017

Marketing videos when done well look simple and effective, but we’ve all been subjected to the “boring” corporate talking head.

This week on the show we have an expert in video creation and animation, Michael Stiff, co-founder and Director of All is Flux.

I’ve known Michael for a few years now and he’s...


Oct 7, 2017

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker, US department store merchant (1838 - 1922).

For many years we believed online marketing went a long way to counter this statement. To some degree we were right.

In a much simpler environment, before...