Jul 22, 2017
We often focus so much on getting more and more people to our website, we often overlook their experience when they get there.
Improving your website’s conversion rate by 50% could work out a lot more cost effective than trying to get 50% more traffic. The bonus is that you get to keep that conversion rate once the...
Oct 8, 2016
In the previous show we discussed the importance of conversion rate optimisation or CRO. Whilst it is good practice to implement CRO on your website, it’s not always that easy.
One of the major issues most websites face is a low volume traffic. Performing conversion rate optimisation on a low traffic website can be...
Apr 4, 2015
A website’s bounce rate is often comes up in discussion, but do you know what it really is? If it matters? Or what impact it may have on the performance of your website and ultimately your business.
In this week’s episode we take a detailed look at bounce rate, answering some of these questions, and providing ideas...
Oct 4, 2014
Your websites homepage is a valuable asset, yet many businesses treat it like a dumping ground for every marketing message they have.
Sean and Robert discuss many of the mistakes businesses of all types make when it comes to designing their homepage.
But, first they have a quick chat about the impact of Google dropping...
May 31, 2014
WordPress is one of the most popular content management systems on the web. It powers 22% of the top 10 million websites, and currently is the system that over 60 million websites run on worldwide.
One of the reasons for its popularity is the ability to easily extend its functionality through the use of plugins.