Dec 17, 2016
On this week’s show we get into the importance of selecting a niche for your business. Focusing your efforts on a particular market sector or becoming a product specialist has many advantages.
Just for clarity targeting SMEs is not a niche!
We identify what could be good niches to explore and the process of selecting...
Dec 3, 2016
We have all experienced it, that feeling of deja vu. You visit a website, look at a product or service, and then everywhere you go online you see an ad for it.
This advertising trick, known as remarketing, is a great way to keep your product or brand front of mind whilst potential customers are still in the...
Nov 19, 2016
Email marketing automation is used by thousands of businesses
around the world. If you are unfamiliar with this method of using
email marketing you may not understand why it is so
From optimising your staff’s time to optimising which customers your sales team focuses their effort on, the scope of email...
Nov 5, 2016
(In which Rob interviews world-leading marketer & entrepreneur Neil Patel.)
Ever heard of KISSmetrics, Crazy Egg or Hello Bar?
Well, a guy called Neil Patel either co-founded or founded all of those.
The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and...
Oct 22, 2016
On this week’s podcast we are discussing our old friend Twitter.
There’s been a lot of talk in the tech press recently about Twitter being up for sale. With rumours that Google, Salesforce and even Disney may be interested in buying it.
Unfortunately for Twitter, it doesn’t look like they have any takers anytime...