Jun 13, 2015
Often talked about, mostly misunderstood and rarely implemented. A CRM or Customer Relationship Management system can be one of the most important tools for a growing business to implement.
Before you implement a CRM though it is necessary to understand what you want to do with it and what you want to get out of it. Far too many companies integrate overly complex CRM solutions, at a cost, that is totally unnecessary for their business requirements.
Yet, when implemented well they can provide valuable insight into the sales and customer service operation of your business.
They can also deliver fantastic returns on investment that help your business grow and expand as you understand more about your prospect and customer base. In an online environment they provide even more rich data and insight about your customers.
Listen in to the show as we discuss CRM systems in more detail.