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The Click & Convert Podcast


Nov 2, 2013

Twitter is changing, and that change is being driven by the impending IPO. To most of us the fact that Twitter is going public is of little significance, or is it?

When a company goes Public it is no longer to act of its own free will. Market forces and shareholders will make demands on a company that it could have otherwise ignored.

This typically means demonstrating an increased revenue and profits. For Twitter this means increased advertising efforts which will surely impact how the platform is used and operates.

Sean & Robert discuss the potential changes and likely impact on your business.