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The Click & Convert Podcast

Nov 19, 2016

Email marketing automation is used by thousands of businesses around the world. If you are unfamiliar with this method of using email marketing you may not understand why it is so popular.

From optimising your staff’s time to optimising which customers your sales team focuses their effort on, the scope of email...


Aug 13, 2016

Rob has done some research into email subject lines and in this week’s show he reveals the results.

Once you’ve got your email into someone's inbox the next thing you need to do is to get them to open it. A powerful and relevant subject line is the key to higher open rates.

You don’t want to trick them into...


Apr 16, 2016

Episode 84 of The Small Business Marketing Report Podcast

When your hosts Sean Clark and Rob Tyson started their careers in online marketing, email marketing was simple:

"Build the biggest list possible and blast out the same message to everyone regardless!"

Email marketing is changing fast, and in this show Rob asks