Aug 27, 2016
Google are renowned for making changes to their services and platforms, sometimes shutting them down altogether. Radical changes though, are usually reserved for their "free" services and those that are not direct revenue generators. So the recent changes in Google AdWords has caused quite a stir.
This week we discuss...
Aug 13, 2016
Rob has done some research into email subject lines and in this week’s show he reveals the results.
Once you’ve got your email into someone's inbox the next thing you need to do is to get them to open it. A powerful and relevant subject line is the key to higher open rates.
You don’t want to trick them into...