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The Click & Convert Podcast

Jul 30, 2016

In this week's show we look at 3 common mistakes that are made when running Facebook ads.

Facebook advertising is becoming extremely popular, and ever more effective. This is reflected in the amount now being spent on advertising on the social network.

Facebook’s revenue from advertising was up 63% for...

Jul 16, 2016

This week we talk about Bing Ads, the often overlooked paid search marketing channel.

Pay per click (ppc) marketing is dominated by Google AdWords, especially in the UK where Google’s market share in search is around 86%.

If you already have a profitable ppc campaign running in AdWords, replicating it in Bing Ads can...

Jul 2, 2016

In this week’s show Rob takes the “Lead”, as we discuss Lead Magnets.

These are a powerful way to attract people to leave their contact information on your website. When used in the right way a lead magnet will way outperform your standard contact page in terms of lead generation. Lead magnets turn your website...