Aug 28, 2018
In this week’s podcast, we spoke
to Joris Bryon, co-founder of dexter.agency, the conversion
Joris and his team help
e-commerce companies increase revenue through a combination of
conversion optimisation and A/B testing.
Joris’ recent publication
‘Kill Your Conversion Killers with The Dexter
Method™ - A Pragmatic Approach to Conversion Optimization for
E-commerce’ passes on
his expertise so that you too can kill your conversion
In the interview, Sean and Joris
discuss a range of topics, including:
there’s more to increasing revenue for e-commerce websites than
simply increasing traffic- not all traffic is equal.
continually redesigning your website might seem like a good idea,
but can often be counterproductive.
red button/green button theory and why the colour isn’t the most
important factor in increasing your conversions, but the contrast
and the size.
testing might be an essential element of conversion optimisation,
but it isn’t the first or most important test, especially for
low-level traffic sites.
often you might expect to find a winning combination when you’re
running tests on methods to increase your conversions and how using
a process, like the Dexter Method, can be a much more efficient way
potential dangers of following ‘best practises’ for e-commerce
website optimisation- every site is different. This means that it’s
important to find what works for your business, and that directly
copying your competitors can be a bad idea.
- Getting people to convert can be about
psychology. But before going there, there are some typical aspects
of your site that should be assessed first, such as accessibility
big an impact design has on CRO, and how some elements of your
homepage, such as sliders and video backgrounds can do more damage
than good to conversion rates.
is micro-copy and why is it so important? Expedia saw a $12 million
profit increase due to one micro change.
overview of the Dexter Method for CRO and its key steps: collect
your data, execute the changes based on this data, test these
changes, evaluate the changes, repeat. Joris explains the value of
each step in this method.
Want to find out more? Buy your
copy of ‘Kill
Your Conversion Killers with The Dexter Method™ - A Pragmatic
Approach to Conversion Optimization for E-commerce’
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