Feb 1, 2019
On this week’s show Sean
interviews Jon MacDonald, founder and president of The
Good, a conversion rate
optimization firm that helps brands convert more of their existing
website traffic into buyers.
With names like Adobe, Nike and
The Economist on its client list, it’s fair to say that The Good
has been a success- confirmed by its position on Oregon’s list of
top 20 fastest growing private companies.
Hardly surprising, given that
many brands that have worked with The Good have seen a 100%
increase in revenue, on average.
Jon knows a thing or two about
encouraging site visitors to take action, and shares his expertise
on conversion optimisation in publications, such as Entrepreneur
In addition to this, Jon
volunteers for several causes throughout the Pacific Northwest and
is an active committee member of industry associations and peer
groups, such as Entrepreneurs’ Organization (EO).
Sean and Jon discuss a number of
topics in today’s show, including:
background and how he came about founding The Good
Jon hasn’t been tempted to diversify The Good’s services, and why
there’s value in expertise
personal approach to CRO: The Conversion Growth
nature of tests that Jon runs to establish the best method of
conversion optimisation for clients and how false data can misguide
most common issues among clients at the start of new CRO projects:
navigation and branded terms
clients should expect to see gains, and when improvements are
likely to level out
specificities of two services offered by The Good: Data-Driven
Redesign and Audit-Only Research. These are just two CRO services
that clients can choose
companies that can’t afford to invest in third-party services can
implement their own CRO strategy and how these techniques can put
companies at a much better starting place if they do invest in a
service, such as The Good at a later date.
Want to learn more? Check
out The Good’s content. Sign up to the weekly email list for tips on
how you can help your own business with CRO.
Does your website receive at
least 10k hits each month? Try out The Good’s free landing page
Contact John directly:
As always if you have any
questions you can get in touch via Twitter @SeanClark.
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