Aug 25, 2013
The written word is so powerful, it has driven governments to ban books, and even burn them. Although there are other ways to communicate, such as audio like this podcast or video, writing is still core to our everyday lives.
In business the difference between a well written sales letter and a poor one can be reflected in the loss or gain of thousands of pounds(dollars).
That's why this week on The Small Business Marketing Report podcast Sean and Robert interview Glenn Fisher of All Good Copy, author of Buy This Now and an expert in producing direct response copy that can drive sales. Glenn provides insight into what makes a good copy writer, what constitutes effective copy and how anyone can produce great copy for themselves.