Sep 24, 2016
Whether the objective of your website is to collect leads or generate sales Conversion Rate Optimisation (CRO) is one of the most important exercises a website owner can undertake.
CRO is the practice of making adjustments to your site through testing. The tests aim to improve the rate at which you convert traffic into...
Sep 10, 2016
Many businesses pay to drive traffic to their websites vis pay per click, with little regard to where they send it. Paid traffic from AdWords, Bing Ads or Facebook Ads usually ends up on the home page, or on a product page at best.
Ideally you should be creating custom landing pages to send traffic to from your...