May 13, 2017
We have covered search engine optimisation extensively over the previous weeks in the show. Although, I would like to dig a little deeper on is local SEO. This is one area where many small businesses struggle as the approach is somewhat different to standard search optimisation.
In this episode of the podcast, we’ll look at the differences between local SEO and normal SEO. Google’s uncanny ability to know when you are performing a local search and how the desktop experience can be very different to the mobile one.
We’ll cover Google My Business, the importance of reviews in local SEO and the impact your location can have on where you appear in the results. How to improve your chances of ranking in local search and finally the impact of new trends like voice search on the future of local search engine optimisation.