Nov 19, 2016
Email marketing automation is used by thousands of businesses
around the world. If you are unfamiliar with this method of using
email marketing you may not understand why it is so
popular.
From optimising your staff’s time to optimising which
customers your sales team focuses their effort on, the scope of
email marketing automation goes way beyond simply automating your
marketing department’s repetitive tasks.
You can use email automation during the customer onboarding
process, for lead generation and to reactivate dormant email
addresses.
Best of all aside from pre-planning, the effort to do this is minimal. Whilst the rewards are maximised.